About

Hi, I’m Julianna (she/her)

I’m a Product Designer who creates meaningful human connections through design. With over 5 years of experience working at the intersection of user experience, business, and technology, I shape experiences using a principled approach that helps achieve business goals and engage users.

Currently, I'm a Product Designer & Design Lead at Secret City Studio, where I create experiences that bring people together in new ways. I've had the pleasure of collaborating with teams across various domains, from early-stage startups, established tech companies, and everything in between, encompassing industries such as entertainment, travel, social media, and health and wellness. You can see my full career journey on LinkedIn.

Beyond design, I’m invested in nurturing the next wave of talent - post-secondary students and recent graduates taking their first steps into the world of tech, business and design.

When I'm not deep in Figma or mentoring, you can spot me out and about exploring new foods, trying to make craft cocktails, and shamelessly binging movies. Traveling is a big passion of mine, and I love to experience different cultures and cuisines. If you share a love for food, movies, and travel, let's connect and swap our favourite recommendations!

A little about me

  • I'm...

    An INFJ

    An Enneagram type 3

    A film buff

    A former theatre kid

  • On my bucket list

    Attend a film festival in another country

    See the northern lights

    Go skydiving

    Travel to all 7 continents (4 more to go!)

What I believe in

  • Candid transparency

    In my book, trust is built on a foundation of candour. I aim to create space for open dialogue with the people I work with, contributing to a culture that encourages vulnerability and allows us to make decisions as a team.

  • Staying curious

    Curiosity is contagious!

    I value questioning the status quo, embracing the unknown, and prioritizing learning, and want to work with people who value the same.

  • Diversity and inclusion

    I strive to design for all types of people so they see themselves in the work I contribute to the world.

    Whether it's finding a sense of community through the apps we navigate or the teams we work with, everyone deserves to feel seen, heard, and embraced.

  • Designing for good

    With great power comes great responsibility. And even though designers aren’t Spiderman, I believe we have the power to shape the future pixel by pixel.

    I’m a pragmatic optimist who believes in using design and technology as a tool to create a better future. I want to work with people who are motivated by helping others and making the world a better place for future generations.

Some teams I’ve had to pleasure of working with

BlackBerry

Flexspace

HealthEx

Masterhealth

Netflix

RBC

Secret City Adventures

Secret Location

Snap Inc.

Toybox

BlackBerry Flexspace HealthEx Masterhealth Netflix RBC Secret City Adventures Secret Location Snap Inc. Toybox